Philosophy

Twelve AM is an Australian fine jewellery label founded in 2021 by Sydney based jeweller Anitra Metzler. With ‘Australian Made’ and ‘Sustainability’ as the brands core values, Twelve AM handcrafts pieces from the signature collections in their Sydney studio using `recycled Australian gold and Argyle diamonds. Materials are sourced locally from trusted suppliers to ensure transparency with production. Styles from the Endless series have been carefully selected from local suppliers and offer a range of both Australian made and imported designs to achieve accessible price points. All Twelve AM pieces are crafted from high quality materials to ensure luxury and longevity.

Process

The signature Twelve AM process is the casting of selected organics, florals and dried leaves to preserve their intricate detail. The capturing of ephemeral florals in precious metals marked a return to jewellery as a visual arts practice by the designer. Every element within the signature collection has been developed by collecting, moulding and casting vine leaves, rose thorns and rose buds to create undeniably unique pieces.