Our Story

Twelve AM is an Australian fine jewellery label built on sentiment, craftsmanship, and luxury. Founded in 2021 by jeweller Anitra Metzler, the brand is shaped by a philosophy to create lasting pieces of adornment. Each piece is handcrafted in Australia using high quality materials sourced locally from trusted suppliers to ensure transparency with production.

Our World

Twelve AM is an invitation into the world of the night, a dreamlike state where inspiration surfaces and stars shimmer like diamonds against a velvet sky.

The brand exists between dream and reality: romantic, nostalgic, and intentional — a world shaped by texture, emotion, and the kind of beauty that lingers like memory. Our visual language is deeply textured, tactile, and honours the raw beauty of materials, the shimmer of diamonds the softness solid gold.

Every design begins with an impression — a shell, a surface, a detail from the natural world — then evolves into a piece that holds both sentiment and story. At its heart, Twelve AM is about feeling. Each piece is designed to feel personal and lasting, modern heirlooms that carry sentiment and shine.

Studio and Process 

Every Twelve AM piece begins with a moment of discovery — a found shell, a fleeting texture, an idea caught just before sleep. We use a combination of lost wax and casting techniques to preserve the natural intricacies of each form, resulting in rich, organic surfaces that feel both refined and raw.

The Linea charm — a signature of the Velvet Collection — was created by imprinting a shell directly into wax capturing its ridges in solid gold. This process turns the ephemeral into something permanent: a tangible imprint of time and place.

Our jewellery is made slowly, with intention. From first sketch to final polish, each piece is touched by hand and informed by feeling.